WWD: Beauty In The Blogosphere

Today’s issue of Womens Wear Daily includes a discerning look at beauty blogs and their growing influence in the industry.

Though I wish Spoiled Pretty could have been mentioned in the article, I am beyond thrilled for my blogging comrades who were referenced (All About The Pretty, Beauty Addict, Beauty Blogging Junkie, Beauty Snob, BellaSugar, Blogdorf Goodman, Makeup and Beauty Blog, Makeup Bag, Shake Your Beauty, and Temptalia).

Here are some excerpts:

A new breed of beauty writers is building the sort of influence that's gaining the attention of major brands: bloggers.

Scores of blogs largely dedicated to opinions and reviews of beauty products have proliferated in the past several years. And as the quality and quantity of blogs increases, beauty companies' traditional marketing strategies are having to adapt.

Linda Wells, editor in chief of Allure, said she believes beauty brands have started to take blogs seriously over the past few years because blogs are “starting to have an effect on product sales. Companies are more excited about being mentioned [on blogs], so we’re seeing more of the industry reaching out to bloggers,” she said.

To read the article in its entirety, click on the image (above, left).