From Women's Wear Daily:
Guerlain is aiming to boost its U.S. color cosmetics business with Le 2 de Guerlain, a $35 mascara featuring two brushes; it will launch here in March and globally in April. The high-tech formula is powered by space-age polymers and custom-designed brushes.
In the U.S., it will be available in about 300 specialty store doors and could do $3 million in sales in its first year on counter.
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