Head on over to the New York Times' website for an interesting article entitled, "Why Should Kids Have All the Acne?" Journalist Natasha Singer discusses pimples, product marketing, and ProActiv.In a nutshell, the story contends that people's quest for perfection, coupled with Guthy-Renker's marketing genius, has resulted in a windfall ("five million active customers and annual worldwide sales of about $850 million") for a product that's actually not much different from Clearasil.
I've never used Proactiv, so I'm curious about whether this really is a miracle product or if it's just all talk. Have you tried Proactiv? Share your Proactive experience in the comments section of this post.
FYI - Did you know that Jessica Simpson just renewed her contract with Proativ Solutions for a rumored $3 million? Look for new infomercials to air this holiday season.
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