Baby Your Baby's Skin

When it comes to beauty, you are a woman who demands nothing but the best. But what about your baby? Why should your little beauty junkie in-the-making settle for Johnson & Johnson?

In 1991, Jessica Iclisoy was concerned about the potentially harmful ingredients that she found in her son's baby shampoo, so she turned a personal interest in healthful living into a professional mission to create safe products.

Today, she is President of California Baby, an L.A. based, all-natural baby care line. California Baby, which is sold online at californiababy.com and at Whole Foods and specialty stores around the country, includes the popular staple product California Baby Shampoo & Bodywash, as well as aromatherapy bubble baths with names like Overtired & Cranky and Chamomile & Herbs.

California Baby is also wonderful for older children, as well as adults who want to baby their sensitive skin.